Creative Inspiration
Fotoshop by Adobé – Jesse Rosten’s hilarious spoof commercial
Posted 01 Feb 2012
“You don’t have to rely on a healthy body image or self respect anymore. Now that’s the power of Fotoshop.”
Airbrushing is the worst-kept secret in the fashion and beauty industry, filmmaker Jesse Rosten highlighted the issue by shooting a mock commercial advertising a ‘breakthrough formula to look the way you’ve always dreamed’: Fotoshop by Adobé.
According to Jesse’s blog “I was watching TV one sleepless night and stumbled upon an infomercial for some beauty product. The commercial showed before and after portraits, that to my eye, looked like the same photo just photoshopped. I laughed to myself. Then I made this video.”
An hilarious sendup of a topic that’s been scrutinised for years accompanied with the tagline ‘This commercial isn’t real, neither are society’s standards of beauty.’
Creative Inspiration 
Fotoshop by Adobé – Jesse Rosten’s hilarious spoof commercial
Posted 01 Feb 2012
Airbrushing is the worst-kept secret in the fashion and beauty industry, filmmaker Jesse Rosten highlighted the issue by shooting a mock commercial advertising a 'breakthrough formula to look the way you've always dreamed': Fotoshop by Adobé.
Apple's Jonathan Ive awarded knighthood
Posted 03 Jan 2012
Apple's senior vice president of industrial design Jonathan Ive receives a KBE from the Queen "for services to design and enterprise".
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